CREATIVITY

Youtube, an example of a new media is fostering creativity by allowing users to upload videos of mash-ups (a video made by editing snippets of other videos and movies). According to the article, "Disney Tolerates a Rap Parody of Its Critters. But Why?" by Brooks Barnes, there have been several instances of mash-ups uploaded on Youtube and has not been removed because it has not violated the copyright laws. By allowing these mash-ups to remain on Youtube, the new media site Youtube, along with Nickelodeon (the company the clips have been taken from) are encouraging others to create more videos for entertainment. A Nickelodeon spokesman encourages this and states that, "our audiences can creatively mash video from our content as much and as often as they like," and even commented on the mash-up saying that it "was a very nice edit job by whoever did the Spongebob mash". Essentially, by allowing these mash-ups to remain for others to view, other users are more willing to go out of their comfort zone and create more creative videos.